Reporting

Competitive Intelligence

We navigate the competitive landscape to highlight your rivals’ strategies, analysing every facet of their online presence to give you a competitive edge. 

Future-Proof

Why is competitive intelligence so important?

Competitive intelligence offers deep insights into market dynamics, competitor strategies, and industry trends.

By understanding these elements, your business can identify opportunities for strategic advantage, anticipate market shifts, and make informed decisions to stay ahead of the competition.

This intelligence is key to crafting strategies that not only respond to current market conditions but also proactively shape your future market position.

Deep-Dive Insights

What can you learn

Our competitor intelligence reporting provide your business with actionable insights and a deep understanding of the competitive landscape.

Share of Voice (SOV)

Share of Voice (SOV) measures the amount of the market conversation your brand owns relative to your competitors. This competitive benchmarking helps you understand your brand’s reach, enabling strategic adjustments to increase visibility and market influence.

Gap Analysis

Examine competitors’ product and service portfolios in detail. Understand their features, benefits, pricing, and unique selling points. This analysis can reveal gaps in the market that your brand can exploit to guide innovation and development in your own offerings.

SWOT Analysis

Analyse the strengths, weaknesses, opportunities and threats of your competitors to understand their strategic position. This analysis can inform your strategic planning, helping you defend against their strengths, and identify strategic opportunities in the market.

Performance Analysis

By analysing what is working for competitors online (and what isn’t!) you can gain insights into their successful marketing and brand strategies as well as their common pitfalls. This analysis helps identify best practices and areas for improvement in your own marketing. 

Product / Service Analysis

Analyse your competitors offerings, from product features, benefits, pricing strategies, and service quality. This helps you to benchmark your products and services against the market, identify unique selling propositions, and discover areas for product innovation. 

Audience Analysis

Audience analysis uncovers the key factors that drive loyalty and engagement among your competitors’ customers. By understanding what resonates with their audience, from product features to marketing messages, you can identify opportunities to align your offerings more closely with market demands.

Share of Voice (SOV)

Share of Voice (SOV) measures the amount of the market conversation your brand owns relative to your competitors. This competitive benchmarking helps you understand your brand’s reach, enabling strategic adjustments to increase visibility and market influence.

Gap Analysis

Examine competitors’ product and service portfolios in detail. Understand their features, benefits, pricing, and unique selling points. This analysis can reveal gaps in the market that your brand can exploit to guide innovation and development in your own offerings.

SWOT Analysis

Analyse the strengths, weaknesses, opportunities and threats of your competitors to understand their strategic position. This analysis can inform your strategic planning, helping you defend against their strengths, and identify strategic opportunities in the market.

Performance Analysis

By analysing what is working for competitors online (and what isn’t!) you can gain insights into their successful marketing and brand strategies as well as their common pitfalls. This analysis helps identify best practices and areas for improvement in your own marketing. 

Product / Service Analysis

Analyse your competitors offerings, from product features, benefits, pricing strategies, and service quality. This helps you to benchmark your products and services against the market, identify unique selling propositions, and discover areas for product innovation. 

Audience Analysis

Audience analysis uncovers the key factors that drive loyalty and engagement among your competitors’ customers. By understanding what resonates with their audience, from product features to marketing messages, you can identify opportunities to align your offerings more closely with market demands.

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Insights for Success

Your key business questions answered

We help you answer key business questions about your competitors, such as:

  • What is working (and what isn’t) for our competitors?
  • What are the key strengths and weaknesses of our competitors?
  • How can we differentiate our brand to gain a competitive edge in the market?

Speak to us today – book a call directly here.

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