Social Intelligence Newsletter: December 2020

“2020 has been a difficult year in more ways than one, but what has inspired me the most is the number of brands turning to social media and putting the customer at the core of their focus.

The most successful companies have been those who have used social insights to understand their customers voice, understand the trends, the needs, desires and emotions, to truly innovate and differentiate their offerings to deliver the best customer experience that they can.

This is where social listening and consumer intelligence is at its most powerful and in a year where we’ve had so many challenges, it’s apparent that social listening has now cemented itself as a must-have to drive marketing and business strategies.”

Stephen Dale – VP Northern Europe – Digimind

Capsule is a handy new tool we’ve been using instead of screengrabs/screen records. Capsule allows you to capture a “live” site experience with clickable external links so when you send the Capsule to stakeholders, they don’t just see the mentions/data, they can also click through to the links and read the articles themselves!

Here is a link to a demo Capsule of a BuzzSumo UI – notice how you can click on any of the articles and be taken straight to them! Here is a link to a demo Capsule of a BuzzSumo UI – enjoy!

(Capsule Demo)

Upper Case I Sensitive Matching

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