Competitor Intelligence

We offer unrivalled competitor intelligence services that equip your business with a decisive competitive edge.

Strategic Insights

Strategic Decision Making

In the battlefield of brands, understanding your competition is paramount. With our in-depth competitor analysis, we help you track and dissect your competitors’ online performance. We go beyond just tracking mentions, analysing their share of voice across different social media and online platforms, and giving you insights into their strategies, successes, and failures. 

The insights provided by the report can guide strategic decision making, informing your business strategies and enabling a proactive approach to market trends and shifts.


Share of Voice

Our reporting provides insights into your brand’s share of voice relative to competitors, uncovering potential opportunities to broaden your reach and influence.

Additionally, by benchmarking your brand against key competitors, the report highlights underserved markets or new areas for market entry, paving the way for strategic growth and expansion.

This analysis enables you to understand your current market position and discover untapped opportunities for improvement.


Risk Mitigating

A competitive intelligence report offers a comprehensive perspective on the competitive landscape. It not only identifies potential risks and threats but also anticipates future moves of competitors based on their current behaviour and past trends.

This forward-looking analysis is critical in crafting preemptive strategies, staying ahead of competition, and ensuring your brand remains resilient and adaptable in an ever-evolving marketplace.


Market Entry Opportunities

The competitive intelligence report helps identify gaps in the market and opportunities that your brand can seize to differentiate itself from the competition. These identified gaps and opportunities extend beyond just product offerings, they encompass marketing strategies, customer service practices, and even operational efficiencies.

Understanding these differentiating factors can be the key to crafting a unique value proposition that sets your brand apart in the marketplace. 

Competitive Marketing

Content Insights

Understanding your competitors’ content performance paves the way for a more effective and engaging content strategy for your own brand. It’s not just about what works; it’s equally important to understand what doesn’t.

By analysing both the highs and lows of your competitors’ content, you gain a comprehensive understanding of your audience’s preferences, needs, and pain points. This data-driven approach allows you to create tailored content that truly resonates with your audience, enhancing engagement and fostering stronger brand loyalty. .

Consumer-driven Innovation

Product Development and Innovation

By understanding what products or services competitors are offering and how audiences are reacting, the report can provide valuable insights for your own product development and innovation, helping you stay ahead of consumer demands and expectations.

There insights can also reveal potential enhancements to your existing product line, or identify novel, unexplored avenues in your industry, ensuring that your brand consistently meets evolving market needs and maintains a leading edge in innovation.

Talk to us today

Interested in leveraging the power of market research for your business?

Case Studies

Trusted clients

From charities to Fortune 500 companies, we are the trusted consumer research partner for global organisations at the forefront of their industries.


+44 (0) 330 223 1634

125-135 Preston Road
Brighton, UK