Case Study:
Go-to-Market Strategy

The Challenge

Primed for a 5G service launch, our global telecommunications client wanted to understand the spread of 5G conspiracy conversation online. Before investing in marketing against fake news, they needed to comprehend the nuances and scale of the problem.​

The Solution

In collaboration with the PR and Communications team in Switzerland, we established the parameters and priorities of the study. Our expert research team leveraged the power of artificial intelligence and advanced computing to analyse millions of digital conversations from around the world. A triangulated approach was taken, combining various datasets, social analytics, and consumer behaviour AI to provide a comprehensive understanding of the 5G conversation already happening online.

The Outcome

The results of our research were of critical significance to the client as they unveiled problematic domains, media sources, and bot authors, thereby providing a deeper understanding of the brand’s position within the 5G conversation. This information was leveraged by the client to inform their advertising strategy for 2020, ensuring that they were well-equipped to launch their 5G service with a well-informed and effective marketing campaign.

Talk to us today

Interested in leveraging the power of social listening for your business?

Read more of our case studies here:

Disasters Emergency Committee social listening charity

Recruitment & Retention Strategy

When you are a world-leading confectionery manufacturer, good staff are as important as good chocolate. Our client was finding it difficult to recruit and retain the right talent.

Disasters Emergency Committee social listening charity

Product Marketing Strategy

In a crowded landscape, our feminine care client struggled to find their market position and their brand voice. They needed support in shaping their brand voice backed by data.

Disasters Emergency Committee social listening charity

Market Penetration Strategy

Our banking client needed to explore consumer conversation around money transfers for companies, including PayPal, Amazon Pay, and TransferWise.