Consumer Insights Case Study: Market Positioning
The Challenge
The Solution
Our expert research team helped them understand the entire customer journey, from the moment they start considering purchasing a feminine care product to the post-purchase experience. By examining the strengths of competitor brands, we helped our client identify the areas where they could improve and regain their share of voice. Our team of consultants analysed consumer preferences and behaviours, taking into account factors such as product features, brand reputation, and purchase habits. This in-depth analysis provided a comprehensive understanding of the market and consumer trends.
Furthermore, by aggregating data from three different global markets, we were able to paint a more complete picture of the customer journey, and how it varied by region. Our findings were used to inform our client’s marketing efforts, including their social media presence, e-commerce strategy, and overall brand positioning. The insights we provided were crucial for our client in their efforts to stand out in a crowded market and find their unique brand voice. With our support, they were able to make data-driven decisions and refine their approach to better meet the needs and preferences of their target audience.
The Outcome
Our findings were used to inform our client’s marketing efforts, including their social media presence, e-commerce strategy, and overall brand positioning. The insights we provided were crucial for our client in their efforts to stand out in a crowded market and find their unique brand voice. With our support, they were able to make data-driven decisions and refine their approach to better meet the needs and preferences of their target audience.
Leveraging our analysis, we delivered reporting packed with valuable insights that our client could use to inform their strategy. In 2020, our reporting was used to support the brand’s global marketing efforts, social media voice, and e-commerce strategy, helping them establish a clear brand position and voice in the market. Our support enabled the client to differentiate themselves from competitors and connect with their target audience more effectively, ultimately leading to increased brand awareness and customer engagement.
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