CASE STUDIES

FRAMING AN ECO-FRIENDLY PRODUCT STRATEGY FOR A LEADING FEMINE CARE BRAND

PRODUCT I RETAIL

ADVISING A NEW SERVICE AND MARKET PENETRATION STRATEGY FOR A FINANCIAL INSTITUTION

SERVICE I FINANCE

SHAPING A RECRUITMENT & RETENTION STRATEGY FOR A CONFECTIONERY BRAND

RECRUITMENT I RETAIL

Brief:
Amid numerous online conversations around product use, our feminine care client struggled to find their market position and brand voice.

Action:
Analysing three global markets, our expert research team helped them understand their customers’ journey from start to finish. We identified specific ways competitor brands held an advantage over our client and guided them to regain their Share of Voice. Ten Bear’s team also studied the detail of how feminine care product consumers expressed preferences and behaviours, from the point of purchase through to product use.

Outcome:
By aggregating behavioural data from each of the three markets, we delivered an insightful report which our clients could use to direct their strategy. In 2020, our report was used to support the brand’s global marketing efforts, social media voice, and e-commerce strategy.

Brief:
Our financial consulting client needed to explore consumer conversation around money transfers for companies including PayPal, Amazon Pay, and TransferWise. Their aim was to understand consumer behaviours around money transfers to help shape their service offering, and identify opportunities to penetrate new markets.

Action:
Our team gathered consumer data sources from all corners of the web including social posts, forum conversation, and review sites. We conducted a deep-dive into the data to understand the customer decision-making process, their specific frustrations, and product development areas based on user experience.

Outcome:
We used this insight to assist in the creation and deliver of our clients’ overall service strategy and advised on market penetration opportunities. This ensured that the launch of their services met consumer expectations across their different markets.

When you are a world-leading confectionery manufacturer, good staff are as important as good chocolate.

Brief:
Our client was finding it difficult to recruit and retain the right talent, and high employee turnover was impacting factory output. Before embarking on an overhaul of their recruitment and retention strategy, they needed insight into the reasons this was happening and how best to encourage new applicants.

Action:
Analysing consumer conversations from their factory worker audience, we segmented 5 key audiences, including trade school students, job seekers and existing employees. Through nuanced analysis of online conversation, we uncovered specific desires and pain points for each segment.

Outcome:
Our client was able to make proactive moves based on our findings, such as overhauling their careers page for disabled workers and launching a recruitment marketing initiative to promote factory work as a career choice, not just a side hustle. Internally, their recruitment and retention strategy was configured to allow more tailored engagement. Externally, they shared their new recruitment strategy in a successful marketing campaign, positioning themselves as manufacturing thought leaders.

EMBEDDING SOCIAL LISTENING INTO A CHARITY DURING TIMES OF GLOBAL CRISIS

CAMPAIGN I CHARITY

SHAPING AN ADVERTISING STRATEGY AROUND 5G FOR A LEADING TELCO BRAND

ADVERTISING I TECHNOLOGY

BUILDING A BESPOKE DATA SETUP FOR A MARKET LEADING PROCUREMENT COMPANY

SQL I PROCUREMENT

A global disaster relief charity has, by nature, an unpredictable remit. Disasters often hit with no warning (volcanic eruptions, tsunamis), and the 24h immediately after the disaster is the crucial window for donations.

Brief:
Our client needed real-time monitoring for their national fundraising campaigns to maximise their ability to respond to upcoming crises as they happen.

Action:
They came to us amidst an environmental disaster with a 12hr turn-around time for monitoring, daily reporting, and real-time alerts. The result gave our client such invaluable campaign insights that after they campaign they worked with us to embed a robust, real-time monitoring tool in-house, and have our reporting analysts ready for future crises.

To implement this, we conducted scoping sessions with the heads of each team to uncover which insights and campaign KPIs were relevant to their work. We then wrote a framework that covered how social listening would be implemented and leveraged during each appeal. Our reporting structure included daily reports used during team meetings to outline a plan-of-action, ongoing campaign tracking, and end-of-appeal campaign overviews. In the latter, we linked Google Analytics from their donations webpage to specific social media posts, stepping beyond social data to intelligently sculpt a fundraising strategy.

Outcome:
Our client was able to enhance their fundraising capabilities, improve digital co-ordination amongst their member charities, and lead campaigns with data-supported strategies based on consumer behaviours.

Brief:
Primed for a 5G service launch, our global telecommunications client wanted to understand the spread of 5G conspiracy conversation online. Before investing in marketing against fake news, they needed to comprehend the nuance and scale of the problem.

Action:
In close collaboration with the organisation’s PR & Communications team in Switzerland, we established study parameters, priorities and next steps. Our expert research team pulled millions of digital conversations from across the world into powerful Artificial Intelligence technologies and customised dashboards. Using this computing power, we applied a triangulated approach to combine various datasets, social analytics, and consumer behaviour AI.

Outcome:
Our research uncovered problematic domains, media sources and bot authors, and helped our client understand where their brand fits into the 5G conversation already happening online. Our role proved crucial to our client and our study was used to help define their advertising strategy for 2020.

Brief:
Our management consulting client needed powerful market, consumer, and social data, to fuel their bespoke analytics platform.

Action:
Ten Bear Group provided the skillset and intelligence to make their business concept a reality. From early on in the product concept stage, we worked closely with our client and software partners in the UK and USA to shape the proof of concept and subsequent product roadmap.

Leveraging our team of SQL data analysts and strategy consultants, our client was able to craft a customer-facing real-time data-led analytics platform.

Outcome:
As an integral part of the team, we continuously consult, integrate new ideas into product development, and provide daily ongoing data support & crisis response teams. The result is a bespoke platform that is adaptable to end clients’ ever-developing needs, used by a growing number of global banking institutions and governmental organisations worldwide.

FRAMING AN ECO-FRIENDLY PRODUCT STRATEGY FOR A LEADING FEMINE CARE BRAND

PRODUCT I RETAIL

Brief:
Amid numerous online conversations around product use, our feminine care client struggled to find their market position and brand voice.

Action:
Analysing three global markets, our expert research team helped them understand their customers’ journey from start to finish. We identified specific ways competitor brands held an advantage over our client and guided them to regain their Share of Voice. Ten Bear’s team also studied the detail of how feminine care product consumers expressed preferences and behaviours, from the point of purchase through to product use.

Outcome:
By aggregating behavioural data from each of the three markets, we delivered an insightful report which our clients could use to direct their strategy. In 2020, our report was used to support the brand’s global marketing efforts, social media voice, and e-commerce strategy.

ADVISING A NEW SERVICE AND MARKET PENETRATION STRATEGY FOR A FINANCIAL INSTITUTION

SERVICE I FINANCE

Brief:
Our financial consulting client needed to explore consumer conversation around money transfers for companies including PayPal, Amazon Pay, and TransferWise. Their aim was to understand consumer behaviours around money transfers to help shape their service offering, and identify opportunities to penetrate new markets.

Action:
Our team gathered consumer data sources from all corners of the web including social posts, forum conversation, and review sites. We conducted a deep-dive into the data to understand the customer decision-making process, their specific frustrations, and product development areas based on user experience.

Outcome:
We used this insight to assist in the creation and deliver of our clients’ overall service strategy and advised on market penetration opportunities. This ensured that the launch of their services met consumer expectations across their different markets.

SHAPING A RECRUITMENT & RETENTION STRATEGY FOR A CONFECTIONARY BRAND

RECRUITMENT I RETAIL

When you are a world-leading confectionery manufacturer, good staff are as important as good chocolate.

Brief:
Our client was finding it difficult to recruit and retain the right talent, and high employee turnover was impacting factory output. Before embarking on an overhaul of their recruitment and retention strategy, they needed insight into the reasons this was happening and how best to encourage new applicants.

Action:
Analysing consumer conversations from their factory worker audience, we segmented 5 key audiences, including trade school students, job seekers and existing employees. Through nuanced analysis of online conversation, we uncovered specific desires and pain points for each segment.

Outcome:
Our client was able to make proactive moves based on our findings, such as overhauling their careers page for disabled workers and launching a recruitment marketing initiative to promote factory work as a career choice, not just a side hustle. Internally, their recruitment and retention strategy was configured to allow more tailored engagement. Externally, they shared their new recruitment strategy in a successful marketing campaign, positioning themselves as manufacturing thought leaders.

EMBEDDING SOCIAL LISTENING INTO A CHARITY DURING TIMES OF GLOBAL CRISIS

CAMPAIGN I CHARITY

A global disaster relief charity has, by nature, an unpredictable remit. Disasters often hit with no warning (volcanic eruptions, tsunamis), and the 24h immediately after the disaster is the crucial window for donations.

Brief:
Our client needed real-time monitoring for their national fundraising campaigns to maximise their ability to respond to upcoming crises as they happen.

Action:
They came to us amidst an environmental disaster with a 12hr turn-around time for monitoring, daily reporting, and real-time alerts. The result gave our client such invaluable campaign insights that after they campaign they worked with us to embed a robust, real-time monitoring tool in-house, and have our reporting analysts ready for future crises.

To implement this, we conducted scoping sessions with the heads of each team to uncover which insights and campaign KPIs were relevant to their work. We then wrote a framework that covered how social listening would be implemented and leveraged during each appeal. Our reporting structure included daily reports used during team meetings to outline a plan-of-action, ongoing campaign tracking, and end-of-appeal campaign overviews. In the latter, we linked Google Analytics from their donations webpage to specific social media posts, stepping beyond social data to intelligently sculpt a fundraising strategy.

Outcome:
Our client was able to enhance their fundraising capabilities, improve digital co-ordination amongst their member charities, and lead campaigns with data-supported strategies based on consumer behaviours.

SHAPING AN ADVERTISING STRATEGY AROUND 5G FOR A LEADING TELCO BRAND

ADVERTISING I TECHNOLOGY

Brief:
Primed for a 5G service launch, our global telecommunications client wanted to understand the spread of 5G conspiracy conversation online. Before investing in marketing against fake news, they needed to comprehend the nuance and scale of the problem.

Action:
In close collaboration with the organisation’s PR & Communications team in Switzerland, we established study parameters, priorities and next steps. Our expert research team pulled millions of digital conversations from across the world into powerful Artificial Intelligence technologies and customised dashboards. Using this computing power, we applied a triangulated approach to combine various datasets, social analytics, and consumer behaviour AI.

Outcome:
Our research uncovered problematic domains, media sources and bot authors, and helped our client understand where their brand fits into the 5G conversation already happening online. Our role proved crucial to our client and our study was used to help define their advertising strategy for 2020.

BUILDING A BESPOKE DATA SETUP FOR A MARKET LEADING PROCUREMENT COMPANY

SQL I PROCUREMENT

Brief:
Our management consulting client needed powerful market, consumer, and social data, to fuel their bespoke analytics platform.

Action:
Ten Bear Group provided the skillset and intelligence to make their business concept a reality. From early on in the product concept stage, we worked closely with our client and software partners in the UK and USA to shape the proof of concept and subsequent product roadmap.

Leveraging our team of SQL data analysts and strategy consultants, our client was able to craft a customer-facing real-time data-led analytics platform.

Outcome:
As an integral part of the team, we continuously consult, integrate new ideas into product development, and provide daily ongoing data support & crisis response teams. The result is a bespoke platform that is adaptable to end clients’ ever-developing needs, used by a growing number of global banking institutions and governmental organisations worldwide.

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