Case Studies

​“If you need an agile and reliable consumer insights and social intelligence agency, Ten Bear Group are a great choice.” – Ann Longly, Head of Transformation at Disasters Emergency Committee

Brief:
A global disaster relief charity has, by nature, an unpredictable remit. Disasters often hit with no warning (volcanic eruptions, tsunamis), and the 24 hours immediately after the disaster is the crucial window for donations. Our client needed real-time monitoring for their national fundraising campaigns to maximise their ability to respond to upcoming crises as they happen.

Action:
They came to us amidst an environmental disaster with a 12 hour turn-around time for monitoring, daily reporting, and real-time alerts. The result gave our client such invaluable campaign insights that after the campaign, they worked with us to embed a robust, real-time monitoring tool in-house, with our reporting analysts on-hand for future crises.

To implement this, we conducted scoping sessions with the heads of each team to uncover which insights and campaign KPIs were relevant to their work, before writing a framework that covered how social listening would be implemented and leveraged during each appeal. Our reporting structure included daily reports used during team meetings to outline a plan-of-action, ongoing campaign tracking, and end-of-appeal campaign overviews. In the latter, we linked Google Analytics from their donations webpage to specific social media posts, stepping beyond social data to intelligently sculpt a fundraising strategy.

Outcome:
Our client was able to enhance their fundraising capabilities, improve digital co-ordination amongst their member charities, and lead campaigns with data-supported strategies based on consumer behaviours.

Brief:
In a crowded landscape, our feminine care client struggled to find their market position and their brand voice. They needed support in finding it among numerous noisy online conversations.

Action:
Analysing three global markets, our expert research team helped them understand their customers’ journey from start to finish. We identified specific ways competitor brands held an advantage over our client and guided them to regain their share of voice. Ten Bear’s team of consultants also studied the details of how feminine care product consumers expressed preferences and behaviours, from the point of purchase through to product use.

Outcome:
By aggregating behavioural data from each of the three markets, we delivered a report packed with insights which our clients could use to help inform their strategy. In 2020, our report was used to support the brand’s global marketing efforts, social media voice, and e-commerce strategy.

“Ten Bear Group’s expertise and experience throughout the past year has proven invaluable and we are excited to continue working with them.” – Jonathan Cooper-Bagnall, Managing Director, Proxima Group.

Brief:
Our management consulting client needed powerful market, consumer, and social data, to fuel their bespoke analytics platform.

Action:
We provided the skillset and intelligence to turn our client’s business concept into a reality. From early on in the product concept stage, we worked closely with our client and software partners in the UK and USA to shape the proof of concept and subsequent product roadmap.
Leveraging our team of data analysts and strategy consultants, our client was able to craft a customer-facing real-time data-led analytics platform.

Outcome:
As an integral part of the team, we continuously consult, integrate new ideas into product development, and provide daily ongoing data support and crisis response teams. The result is a bespoke platform that is adaptable to end clients’ ever-developing needs, used by a growing number of global banking institutions and governmental organisations worldwide.

Brief:
Our banking client needed to explore consumer conversation around money transfers for companies including some of the sector’s heaviest hitters: PayPal, Amazon Pay, and TransferWise. Their aim was to understand consumer behaviour around money transfers to help shape their service offering, and identify opportunities within new markets.

Action:
Our team gathered consumer data sources from all corners of the web, including social posts, forum conversations, and review sites. We conducted a deep-dive into the data to understand the customer decision-making process, their specific pain points, and product development areas based on user experience.

Outcome:
We used this insight to assist in the creation and delivery of our clients’ overall service strategy, advising on market penetration opportunities. The strategy meant that the launch of their services met and exceeded consumer expectations across their different markets.

Brief:
When you are a world-leading confectionery manufacturer, good staff are as important as good chocolate. Our client was finding it difficult to recruit and retain the right talent, and high employee turnover was impacting factory output. Before embarking on an overhaul of their recruitment and retention strategy, they needed insight into the reasons behind the turnover, and how best to encourage new applicants.

Action:
Analysing consumer conversations from their factory worker audience, we segmented five key audiences, including trade school students, job seekers and existing employees. Through nuanced analysis of online conversation, we uncovered specific desires and pain points for each segment.

Outcome:
Our client was able to be proactive based on our findings, overhauling their careers page for disabled workers and launching a recruitment marketing initiative to promote factory work as a career choice, not just a side hustle. Internally, their recruitment and retention strategy was configured to allow more tailored engagement. Externally, they shared their new recruitment strategy in a successful marketing campaign, positioning themselves as manufacturing thought leaders.

Brief:
Primed for a 5G service launch, our global telecommunications client wanted to understand the spread of 5G conspiracy conversation online. Before investing in marketing against fake news, they needed to comprehend the nuances and scale of the problem.​

Action:
In close collaboration with the organisation’s PR & Communications team in Switzerland, we established study parameters, priorities and next steps. Our expert research team pulled millions of digital conversations from across the world into powerful Artificial Intelligence technologies and bespoke dashboards. Using this computing power, we applied a triangulated approach to combine various datasets, social analytics, and consumer behaviour AI.

Outcome:
Our research uncovered problematic domains, media sources and bot authors, and helped our client understand where their brand fits into the 5G conversation already happening online. Our role proved crucial to our client, and our study was used to help define their advertising strategy for 2020.

Brief:
Our client was interested in the viability of Compass Box as an investment opportunity. Since it was founded in 2000, the brand has grown exponentially without much input from investors or paid marketing. Our client wanted to know more about the brand’s potential, the market it sits within, and who its target audience could be.

Compass Box was growing, but not much was known about them aside from sales figures and a moderate level of ‘gut feeling’ from within the company. This included the habits and desires of its consumers, and the market in general.

Action:
Ten Bear was commissioned to produce a research report, surveying brand performance, consumer preferences, and audience demographics of Compass Box and its competitors. The project started by looking at conversations about whisky in general to gather insights on purchasing and consumption habits and patterns. We also used this data to identify any white space or ‘low hanging’ opportunities that Compass Box could easily capitalise on.

Using Brandwatch, we created a search for multiple whisky brands, key whisky terms, and consumption related keywords. This data was segmented into consumer lifecycle, preferences/advocacy, and consumption habits. Then, we analysed the information within a dashboard, supplemented with some desk research.

Outcome:
By identifying the strengths and weaknesses within the marketing and consumer opinion of multiple brands, we were able to show the different events and types of marketing that were most effective. In addition, we found that the dynamic habits and lifestyle moments around whisky are dependent on geographic location, position within the customer lifecycle, budget, and reasons for making that purchase. We used the data to build 5 archetypes, and looked at how Compass Box should connect with each of them based on their preferences. This included making recommendations for marketing and consumer strategies.