Reporting

Brand Analysis & Performance

We dive deep into the digital landscape to bring your brand’s narrative to the forefront, scrutinising every online audience interaction.

Future-Proof

Why is brand analysis so important?

Brand analysis isn’t just about tracking metrics; it’s about uncovering the heart and soul of your brand’s perception in the marketplace. Understanding how your brand is perceived online and identifying strengths and weaknesses is crucial to maintaining a competitive edge. 

It’s one thing to have metrics showing how your brand’s reputation or perception is changing, but understanding the “why” behind those shifts is where the real magic happens. Social intelligence lets you connect the dots, offering clear explanations to share with your stakeholders.

      Deep-Dive Insights

      What can you learn

      Our customer journey mapping offers detailed insights into each phase of your customer’s journey with your brand.

      Brand Awareness

      Evaluate how familiar your target audience is with your brand. We measure recognition and recall rates, providing insights into how to enhance visibility and mindshare among your potential customers.

      Customer Perception

      Assess how your brand is viewed by consumers and stakeholders. Our analysis of brand perception sheds light on attitudes, beliefs, and expectations, guiding how to positively shape public perception.

      Sentiment & Emotion

      Monitor the emotional reaction of your audience towards your brand. Sentiment analysis evaluates the tone and emotions in customer feedback and online conversations, helping you improve customer experiences.

      Loyalty & Retention

      Understand and enhance your customers’ loyalty and retention rates. We analyse customer behaviour, loyalty programs, and engagement strategies to identify what drives loyalty to your brand and how to bolster long-term customer relationships.

      Improvement Areas

      Identify key areas where your brand can improve. Through comprehensive analysis, we pinpoint specific aspects of your brand strategy, messaging, and customer experience that can be enhanced for better performance and engagement.

      Campaign Performance

      Evaluate the effectiveness of your marketing campaigns. Our analysis measures campaign reach, engagement, conversion, and overall impact on your brand, providing insights for future campaign optimisations and strategies as well as campaign ROI.

      Awareness

      Uncover how potential customers discover your brand and the factors that influence their first impressions. Identify the most effective channels and messages for capturing attention.

      Consideration

      Gain insights into the evaluation process as customers compare your offerings with competitors’. Understand the key drivers that influence their preference for your brand.

      Sentiment & Emotion

      Monitor the emotional reaction of your audience towards your brand. Sentiment analysis evaluates the tone and emotions in customer feedback and online conversations, helping you improve customer experiences.

      Loyalty & Retention

      Understand and enhance your customers’ loyalty and retention rates. We analyse customer behaviour, loyalty programs, and engagement strategies to identify what drives loyalty to your brand and how to bolster long-term customer relationships.

      Improvement Areas

      Identify key areas where your brand can improve. Through comprehensive analysis, we pinpoint specific aspects of your brand strategy, messaging, and customer experience that can be enhanced for better performance and engagement.

      Campaign Performance

      Evaluate the effectiveness of your marketing campaigns. Our analysis measures campaign reach, engagement, conversion, and overall impact on your brand, providing insights for future campaign optimisations and strategies as well as campaign ROI.
      Brand Analysis

      Insights for Success

      Your key business questions answered

      We help you answer critical business questions about your brand, such as:

      • How can we increase our brand awareness? 
      • What drives brand loyalty and customer retention for our brand? 
      • How can we refine our brand strategy to meet market and customer expectations?
        Brand Analysis

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