December 24, 2023
As the digital population continues to grow, so does the amount of opportunity online. We’ve never before been able to find out so much about what people are saying, doing, thinking and feeling. Consequently, brands have the chance to get to know their target audience better than ever.
1. Monitoring your brand name
2. Learning from the competition
Why stop at your brand? Following mentions of your competitors will allow you to pinpoint their strengths and weaknesses. In fact, you can find out a great deal about other brands’ marketing strategies from social listening. This includes their preferred platforms, most engaging content and campaign successes. But don’t just focus on the positives – there is just as much to learn from their failures. Competitor analysis will show what’s working for them and what isn’t, preventing you from making the same mistakes, and saving time and money.
3. Getting to know your audience
The most successful brands are those that know their audiences inside out, and therefore how best to target them. Social listening will first show where desired customers are spending most of their time online, so that you can make sure you’re also present in that space. In addition, it will reveal their likes and dislikes, and what resonates with them. Tracking their conversations will identify their key interests, needs and feelings, helping you to predict how these might change in the future.
4. Creating more targeted content
5. Driving Sales
Social listening helps to uncover new selling opportunities as they arise. For example, if someone is looking for a product like yours, monitoring keywords will identify what they are searching for. This will reveal the optimum points, and most effective ways to reach them. Another example is if someone is unhappy with a competitor’s product or service. Monitoring online mentions of other brand names will reveal what consumers think of them, and the products or services they offer. Identifying where your competition is going right and wrong will show you how to be better.
In conclusion, social listening helps to navigate the dynamic wants and needs of your target audience, showing you how best to reach them. Finding out what works for them – and learning from what doesn’t – is also key, and will allow you to stand out from your competitors. All of this knowledge can be used to build a successful marketing strategy that boosts engagement, reach, and sales.
How we can help
If you’re interested in using social listening but don’t know where to start, our experts can help you! To find out more about the services we offer, get in touch.
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