December 24, 2023
The six types of online communities
- Brand: A successful brand identity will allow the desired audience to connect with your company. Brand communities help these like-minded individuals to connect based on their common appreciation for your work.
- Support: Ever done a quick review search before buying something online? Many users take to social networks such as Reddit to ensure they’re making the right choice. Companies with their own support communities are able to provide the best-quality advice to customers.
- Learning: Many get the most out of learning when with others that also want to grow. Therefore, a learning community creates an opportunity for students, teachers, and staff members to come together to discuss a shared goal.
- Social: A virtual soiree of sorts, social communities provide a place for people to discuss all sorts of topics: politics, music, fashion. More specific social communities exist within this category, such as spaces for music-lovers to discuss their favourite artists and songs.
- Networking: Networking communities are for users who are actively seeking to connect with people like them, such as professionals seeking others within their industry, or patients diagnosed with the same illness.
- Fans: Fan communities form around common favouritism. This could be for a book or movie, or musician or YouTuber. While most groups are usually open, some creators are using their fan base to build privatised online communities in platforms such as Patreon.
Four Ways Social Intelligence Can Help You To Build A Successful Online Community
Each of the above categories requires so much more than just a social media presence. Here are four ways that social intelligence can help to build your online community:
1. Identify key influencers
2. Find new trends
If something happens in your area of interest, your community should be the first to know about it. For that reason, it’s essential that you keep up-to-date with trending topics. This, combined with your existing knowledge and experience, will allow you to position yourself as a thought leader. It sounds terribly cliche, but even online communities are built on trust. Therefore, your members need to see that you have something to offer them in return for their engagement.
3. Locate your audience
4. Boot your engagement
A successful community is an active one. You shouldn’t just let your members do all the hard work, either. Boost engagement by encouraging members to share content, such as competitions or memes, on their own social media – and don’t forget to reward them for their activity! To create shareable content, you need to know what your audience is most responsive to. For example, what they find funny, or what prize is worth it. In addition, it is always helpful to find out what your audience members consider to be an acceptable repayment for their buy-in.
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